Download e-book for iPad: Aaker on Branding: 20 Principles That Drive Success by David Aaker

By David Aaker

ISBN-10: 1614488320

ISBN-13: 9781614488323

ISBN-10: 1614488703

ISBN-13: 9781614488705

Aaker on Branding provides in a compact shape the twenty crucial ideas of branding that might bring about the construction of robust manufacturers. Culled from the six David Aaker model books and comparable guides, those rules give you the large figuring out of manufacturers, model process, model portfolios, and model construction that each one enterprise, advertising, and model strategists should still know.

Aaker on Branding is a “go-to” resource for a way you create and hold robust manufacturers and synergetic model portfolios. It offers a record of techniques, views, instruments, and ideas that represents not just what you might want to comprehend but additionally what motion techniques might be at the desk. whilst undefined, those ideas will bring about robust, enduring manufacturers that either aid company concepts going ahead and create coherent and potent model families.

these now attracted to and concerned with branding are confronted with details overload, not just from the Aaker books yet from others to boot. it really is demanding to grasp what to learn and which components to evolve. there are lots of strong rules in the market but additionally a few which are inferior, desire updating, or are topic to being misinterpreted and misapplied. And there are a few rules that, whereas believable, are easily improper if now not dangerous—especially if taken literally.

Aaker on Branding bargains a feeling of subject priorities and a roadmap to David Aaker’s books, considering, and contributions. because it constructions the bigger literature of the emblem box, it additionally advances the speculation of branding and the perform of brand name administration and, through extension, the perform of industrial management.

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Aaker on Branding: 20 Principles That Drive Success by David Aaker


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